"People can steal your tweets, but they can't steal your audience."

~ Daniela Passos

The Day 2 of the Hashnode Bootcamp was just as informative and engaging as Day 1. The event focused on providing attendees with actionable insights on how to create compelling technical content that stands out in a crowded digital space. The event was hosted by Dani Passos and featured two insightful speakers - Nader Dabit and Ákos Kőműves, who shared their expertise and best practices for creating effective content.

So, let's jump right into it...

Welcome by Dani Passos

Dani Passos, the host of the event, kicked off the day with a warm welcome to all the attendees. She highlighted how technical writing can improve a developer's communication skills and emphasized its importance in the field.

Session 3: Leveraging Social Media for Monetization by Nader Debit

Nader is a Director of Developer Relations at Aave & Lens Protocol. At the beginning of the session, Nader shared his journey in the development and technical writing industry. Despite being self-taught, he has made significant progress since 2014, from learning to code to publishing his first blog post in September 2015.

In this session, Nader shared his expertise on how to monetize your social media presence as a developer. He discussed the importance of building a brand, choosing the right platform, and creating engaging content that resonates with your audience.

He also emphasized the importance of personal branding and how it impacts engagement on social media. He advised creating a clear and consistent profile picture, highlighting your specialization, and sharing links to your portfolio and social media handles. He also recommended being authentic, engaging with people, and using rich media like code snippets to make your content scannable.

Key Takeaways by Nader Dabit

Here are some of the key takeaways from his session:

• Personal branding is crucial and your online presence should reflect who you are and what you're good at.

• Being consistent, helpful, and authentic on social media can help build quality relationships with people and create opportunities.

• Creating content can help build your personal brand and it's important to be intentional and step out of your comfort zone.

• Reusing content, creating resources for yourself, and tapping into other networks can be effective content-creation strategies.

Session 2: Building Your Personal Brand on Social Media by Akos

Akos is a software engineer, ex-CTO, freelancer, and writer. In his session, Akos shared his insights on how to build a personal brand on social media. He talked about the "why" behind building a personal brand.

He broke it down into 4 reasons:

• simple tools

• simple to build

• no competition

• and, no rules.

He emphasized the importance of creating a consistent and authentic brand image across all social media platforms. Akos also discussed the key elements of personal branding, including identifying your unique value proposition, defining your target audience, and building a content strategy that aligns with your brand values. He also shared practical tips on how to engage with your audience and grow your social media following.

Key Takeaways by Akos

Here are some of the key takeaways from his session:

• Simple tools can be used to build your personal brand on social media, such as writing quality content and using analytics tools like Typefully.

• Networking and helping others is more important than trying to compete with others.

• Authenticity is important in building your personal brand and you should focus on building your own unique voice and style rather than copying others.

• People might steal your content or use misleading metrics to gain credibility. Just don't interact with it.

• The Algorithm - it's an always changing thing. No matter how hard you worked on your strategy, nobody guarantees that the stuff that worked for you will continue to work.

Additional Key points

• Leveraging social media can be a powerful tool for developers to monetize their content and increase their revenue.

• Building a personal brand on social media requires consistency, authenticity, and a clear understanding of your target audience.

• Creating engaging content that aligns with your brand values is essential for building a loyal following and growing your social media presence.

• Social media platforms are constantly evolving, so staying up-to-date on the latest trends and best practices is crucial for success.

Wrap Up

And that's a wrap for Day 2 of the Hashnode Bootcamp on Mastering the Art of Technical Writing. The speakers Nader Dabit and Ákos Kőműves provided valuable insights and practical tips on how to leverage social media for monetization and build a personal brand on social media. I hope you found these sessions informative and helpful.

Last but not least, a big shoutout to Dani Passos for being an amazing host. Thank you very much for making this session so interactive and engaging!

Stay tuned for the Day 3 blog of the event, which promises to be just as informative and insightful.

Check out the incredibly insightful Twitter thread from Day 2 as well...